METRO ATLANTA CHAMBER SXSW VR RECRUITMENT
The Metro Atlanta Chamber used Virtual Reality to dazzle visitors at SXSW to make them ChooseATL.
To draw young talent to the city of Atlanta at the 2017 South by Southwest conference, the Metro Atlanta Chamber of Commerce worked closely with Foundry 45 to increase booth visitor traffic and push the city’s ChooseATL initiative in innovative ways.
Our team at Foundry 45 developed a VR experience that captivated visitors by showcasing what it’s like to live, work, and play in one of America’s most vibrant cities. With a dazzling mix of beautiful cityscapes, office spaces, and concert venues, the interactive 360 video experience highlighted typical Atlantan sights and sounds, giving viewers an immersive feel for the Southeastern metropolis as soon as visitors donned the Samsung Gear VR headset.
When it comes to drawing professional talent from afar, there’s only so much you can convey about a place through conventional brochures and 2D video. VR really excels in that category by telling inspiring and memorable stories that are not just informative but capable of capturing the essence of a working and living environment. At the end of the day, this is the information that people crave when they consider relocating for work – either on their own or with their families.
“As soon as people took off the headset, they wanted to know everything about Atlanta. They had so many questions about our city. And they talked about the places featured in the experience as if they had actually been there. I’ve never seen anything like it. VR made a big difference.”
– Grant Wainscott, Senior Director, Technology Ecosystem Expansion
Not only did the integration of VR distinguish the Metro Atlanta Chamber booth from other vendors at SXSW 2017, visitors were also enthusiastic to learn more about the city of Atlanta after viewing the experience.
See what a blast the ChooseATL SXSW booth was with this 360 video!
Don’t miss out on the powerful benefits of VR to capitalize on your recruiting goals.
Contact us today to discuss how we can turn your booth presentation experience both virtual and memorable.
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