Intertwining Recruitment & VR Education
When it comes to recruiting a generation that grew up in the digital age, you can’t rely on traditional methods to leave a lasting mark. Georgia Tech’s College of Computing began to grasp that idea early on. As an engagement strategy, Georgia Tech wanted to show prospective students what life on campus would really be like. Specifically, they wanted to provide an immersive VR training experience that would guide viewers through some of Georgia Tech’s lifestyle staples like career fairs, football games, and visiting on-campus learning facilities. The end goal? To increase the number of enrollments, particularly of women.
36,489 2019 Student Enrollment
#8 for Best Computer Science Graduate Program
Simulating the College Experience
From the lively campus atmosphere to Georgia Tech’s innovative classrooms, we worked hard to meticulously curate a 360° VR training experience that would make an unforgettable first impression on prospective students. The variety of locations and information packed into the two-minute experience optimized the content for widespread engagement. Georgia Tech further supplemented content circulation by mailing over 300 cardboard headsets directly to prospective students to prompt app downloads.
It’s one thing to talk about student life and to hand out paper brochures. It’s another to put a VR headset in people’s hands and have kids and their families experience life at Georgia Tech by themselves. The whole thing of starting college becomes a lot less daunting and so much more memorable. People associated their fun VR memory with Georgia Tech.”
-Michael Terrazas, Director of Communications
Georgia Tech College of Computing
Exceeding Goals & Expectations
Georgia Tech’s VR-powered student recruitment video resulted in brand recognition across the board. The use of complementary distribution platforms helped the college maximize viewing traffic while providing a host of viewing options. As a result, the video generated thousands of views and impressions across all their social media platforms. Georgia Tech was also able to increase their enrollment numbers, with an uptick in the number of women. With hundreds of app downloads to date, Georgia Tech’s College of Computing VR experience created precisely the kind of buzz they needed to attract future Yellow Jackets.