Attracting New Talent with VR Experiences
Recruiting new employees can be difficult, and most firms are reluctant to experiment with modern ideas surrounding the recruitment process. Fortunately, trendsetters such as BetterCloud have recognized the positive impact of VR technology on recruiting. BetterCloud sought to create an immersive app that would allow prospective talent to get an inside look into a day-in-the-life at BetterCloud.
Getting a Taste of BetterCloud’s Culture
We knew that BetterCloud wanted to convey a realistic work environment where users could sense the feeling of excitement, collaboration, and inclusion. So, we did what we do best. We worked collaboratively with the BetterCloud team to identify the scenes we wanted to capture. Then we took their footage and elevated it to the next level. Through the VR training program, users can virtually interact with real employees, take a seat at a work desk, explore the office, and watch a game of darts.
We delivered the video, the icons, the copy, and user experience, and let the experts do the VR app on mobile.”
-Tim Burke, BetterCloud’s Director of IT
We even used a BetterCloud employee, Mike, to guide the user’s experience. His conversational tone helped the prospective employee feel like part of the team. The VR experience helped BetterCloud establish trust with their visitors by personalizing the touring experience and displaying life-like workplace scenarios
The VR training environment created a convenient and easily accessible medium for office recruitment. BetterCloud’s evaluations, including post-experience surveys and the development of a conversion rate, indicated an improved ability to recruit. The utilization of new technology added to its credibility as a technology firm and proved to be a valuable decision. As a result of our office culture training module, BetterCloud can attract potential employees with a unique experience that can be accessed from a smartphone in no time.