The BetterCloud VR app starts up to display a menu with buttons that prompt options to start the VR tour and view the company’s job openings. Additional prompts for Credits and Company Contact exist at the bottom of the opening screen. The main menu, like all other facets of the application, was inherently designed with recruitment as its main focus. The tour, which is compatible with or without a Google Cardboard headset, kicks off by perching the viewer on top of a work desk surrounded by BetterCloud colleagues. Mike, sitting directly in the viewer’s initial sight line, leads the experience by introducing the viewer to several team members, detailing normal workday routines, and explaining the office’s layout. As opposed to other stilted PR recruiting attempts, Mike’s conversational tone invites the viewer to feel comfortable. Following Mike’s greeting, the viewer transports into Mike’s seat to experience the office from the point of view of a worker. The viewer then receives a description of each monitor, and typical employee responsibilities before being whisked away yet again to a game of darts. By concluding the experience with the visitor watching the employees play, laugh, and trade competitive banter, the viewer feels as though he is already part of the inclusive group.