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Becoming a VR Master: Recording

The art of recording in 360, and using that footage to create your own Virtual Reality experience is a practice that any private, professional, or interested videographer is capable of. Period. Seizing the opportunity now to learn this straightforward process will expose you to this burgeoning community, give you familiarity with this new creative format that isn’t going away, and add another tool to your arsenal as a videographer. Don’t be the last videographer to jump on the VR bandwagon! If you are not offering your clients a VR video option, you are missing out on adding an attractive VR venture to your already established list of projects. Though thorough information on this practice is admittedly scarce, Foundry 45 can guide you to be a VR master.

Step 1: Get a camera and some footage!
The market for 360 cameras is a microcosm of the entire industry as you can find a range of high end cameras to rigs optimized for more practical means for most videographers. Foundry 45 has published an in-depth blog post which compares all of our rigs to one another in terms of capability, usability, performance, and cost. Obviously, broad recommendations don’t apply to every person who lays eyes on this post, but among our collection of cameras, we recommend the Kodak 360 PixPro for seasoned videographers who are getting their VR feet wet. At $900, these two cameras are capable of professional production without the technical headache induced by some more complicated rigs. Please feel free to comment with your specific circumstances if you would like a more in-depth recommendation!
hitchcock finalAfter getting a camera, knowing the difference between recording in 2D and 360 will definitely benefit you when it comes time to shoot. 360 shooting revolves much less around how one records, and more on where one records. In 360 videos, the filmmaker’s control over the viewer’s focus is significantly lessened as a result of the user’s ability to look around. This evolution in format takes away the filmmaker’s ability to isolate one key area in an environment, and, as a result, forces the filmmaker to a.) cleverly direct the user’s focus to the key area, b.) choose an environment that has multiple points of interest or c.) put the camera as close as possible to the key area (without getting too close to record!). Put your viewers in the middle of the action, and let them enjoy it in their own way! Also make sure to hide or camouflage yourself from the camera while recording. Seeing yourself in VR becomes way less cool when your realize you just ruined the immersion by being visible.

Scout GO Pro HidingThis video is going to be sweet.

As a side note that could probably go without saying: you still have to capture engaging moments. Yes, new VR technology is fascinating and has the ability to communicate so much more about a space than a 2D video; however, if you are transporting your viewer to boring place, they will absolutely lose interest. Just like shooting with regular cameras, you need to have your 360 camera ready to capture any and all special moments during production. For 360, you will be using the same creative muscle you use while shooting a 2D video, just flexing it in a different way.

stich lines 1

Stitch lines 2Understanding the impact that parallax will have on your footage is also pivotal to creating a solid VR experience. If you are using a 360 rig that involves more than one camera, you will become quite familiar with what are called “stitch lines.” More on this subject will be covered in the next section, but how well a filmmaker deals with these stitch lines can make or break the quality of an experience. The specific formation of stitch lines differs for every camera so becoming accustomed to your own camera’s arrangement is imperative if you want to avoid slicing a line through the most important person or thing in your scene. Though they can be maddening at points, stitch lines can usually be smoothed until they are invisible as long as all objects are at least 5 feet away from the camera. Due to parallax, any object too close to the camera will be sliced up irreparably. SO BACK UP! Above are some examples of stitch lines we’ve run into in our experience. Hopefully this first of five parts has helped you wrap your head around the process of recording in 360! Subscribe to our blog to stay up to date with the rest of our posts. Also feel free to contact Foundry 45 for any questions or inquiries based on our deep Virtual Reality expertise.

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com.

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The Potential of VR Marketing

future is coming

The Future is Coming

Unless you’ve been living under The Rock for the past decade or so, I’m not going to be the first person to make you realize that digital technology has been rapidly evolving since it was created. Even someone with a terrible short-term memory can point to a common USB drive today, and recall how the same item costed 5x more just a few years prior. You’ve probably heard something about Moore’s Law, and, with that understanding, it might not surprise you to learn of the general exponential growth rate of technology. Expectations for the not-so-distant future vary, but hearing hypotheses from futurists like Jeremy Howard might be shocking when he suggests a designated living wage for the population after computers take all our jobs.

Anyways! I detail the overall growth of technology to help communicate how VR will improve in the coming years. Virtual Reality might be the modern day poster child of an emerging digital medium. This brand-spanking-new technology, though many mistakenly write it off as novelty, has been predicted to develop into a $80 billion dollar industry in the next TEN years! If you consider Virtual Reality to only be a “cool” format to display videos, you are severely underestimating the potential of this burgeoning tech. A user’s immersion within a VR environment blows standard 2D videos out of the water. Even when compared to 360 videos, Virtual Reality experiences are significantly more engaging than viewing a video on a flat screen. If current VR technology is already this compelling to people, imagine what we have to look forward to as it matures.

Future Spongbob gifVideo source: https://youtu.be/yk7IDVzLiQo

Among the plethora of uses for VR (some of which haven’t been fully realized yet), forward-thinking businesses and entrepreneurs have already utilized this technology as the driving force behind marketing campaigns. According to Cotton Delo at Adage.com, “virtual reality could be transformative for the ad industry.” Instead of poking advertisements into the lives of consumers through older mediums like commercials or billboards, VR marketing content actually attracts customers as a result of the level of engagement the content permits. Experiences are so much more stimulating than typical ads that users are much more friendly to brand content as a result. Not only does Virtual Reality provide more enjoyable content for viewers, but the message is significantly more memorable because it is  provided through an experiencenot a video. You’ve probably watched tons of videos today (there are dozens in this post!), but when compared to VR experiences that make you peek around and interact with your virtual environment,  VR becomes much more impressionable on your memory.

The ability to transport viewers to any environment by handing them a VR headset also provides limitless opportunities with a fraction of the budget required to take them there physically. VR specifically allows for viewer experiences that can’t be offered through any other means! For example,  Coca Cola created a VR experience for the 2014 World Cup that permitted viewers to step onto the pitch and play in a convincing fashion that no other medium can mimic. Foundry 45 used a similar development philosophy with their Georgia Tech Immersive Recruiting application which places users on the sideline of Bobby Dodd stadium during the “Miracle on Techwood Drive” play.

This fact cannot be overstated: Virtual Reality is not an updated way to view videos, but a new communication platform all its own that’s capable of previously impossible feats. Strategic implementation of Virtual Reality has the potential to yield never before seen results for your business’s marketing, and recruiting efforts. Companies large and small have pursued VR ventures to large degrees of success. Exemplary marketing uses of VR have emerged from The New York Times, Patrón, Lowe’s, Merrell, Marriott, Red Bull, Land Rover, Volvo, and even Michelle Obama! Make sure to check out all the success Foundry 45 has had with our Virtual Reality marketing efforts by checking out our case studies!

hipster vrI liked VR before it was mainstream…

In a Facebook post announcing his purchase of the VR company Oculus (a 2 billion dollar investment), Mark Zuckerberg detailed his ambition for this “immersive, augmented reality [to] become part of daily life for billions of people.” Though seeing this technology reach that large of a scale may be hard to wrap your head around, the amount of research and financial investment being poured into this burgeoning industry from all directions should communicate how revolutionary this technology can and will become. Modern media is evolving, and the presence of immersive Virtual Reality indicates a large step forward for our digital capabilities. The sooner your business can take advantage of this new technology, the more you can benefit from its innovation before everyone else realizes what they’re missing!

If you want to take advantage of this cutting edge technology for your marketing or recruiting efforts, waste no time in contacting Foundry 45 for premiere VR content.
Also make sure to check out our blog filled with other information as well as tips and tricks for VR tech.

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com

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