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The Potential of VR Marketing

future is coming

The Future is Coming

Unless you’ve been living under The Rock for the past decade or so, I’m not going to be the first person to make you realize that digital technology has been rapidly evolving since it was created. Even someone with a terrible short-term memory can point to a common USB drive today, and recall how the same item costed 5x more just a few years prior. You’ve probably heard something about Moore’s Law, and, with that understanding, it might not surprise you to learn of the general exponential growth rate of technology. Expectations for the not-so-distant future vary, but hearing hypotheses from futurists like Jeremy Howard might be shocking when he suggests a designated living wage for the population after computers take all our jobs.

Anyways! I detail the overall growth of technology to help communicate how VR will improve in the coming years. Virtual Reality might be the modern day poster child of an emerging digital medium. This brand-spanking-new technology, though many mistakenly write it off as novelty, has been predicted to develop into a $80 billion dollar industry in the next TEN years! If you consider Virtual Reality to only be a “cool” format to display videos, you are severely underestimating the potential of this burgeoning tech. A user’s immersion within a VR environment blows standard 2D videos out of the water. Even when compared to 360 videos, Virtual Reality experiences are significantly more engaging than viewing a video on a flat screen. If current VR technology is already this compelling to people, imagine what we have to look forward to as it matures.

Future Spongbob gifVideo source: https://youtu.be/yk7IDVzLiQo

Among the plethora of uses for VR (some of which haven’t been fully realized yet), forward-thinking businesses and entrepreneurs have already utilized this technology as the driving force behind marketing campaigns. According to Cotton Delo at Adage.com, “virtual reality could be transformative for the ad industry.” Instead of poking advertisements into the lives of consumers through older mediums like commercials or billboards, VR marketing content actually attracts customers as a result of the level of engagement the content permits. Experiences are so much more stimulating than typical ads that users are much more friendly to brand content as a result. Not only does Virtual Reality provide more enjoyable content for viewers, but the message is significantly more memorable because it is  provided through an experiencenot a video. You’ve probably watched tons of videos today (there are dozens in this post!), but when compared to VR experiences that make you peek around and interact with your virtual environment,  VR becomes much more impressionable on your memory.

The ability to transport viewers to any environment by handing them a VR headset also provides limitless opportunities with a fraction of the budget required to take them there physically. VR specifically allows for viewer experiences that can’t be offered through any other means! For example,  Coca Cola created a VR experience for the 2014 World Cup that permitted viewers to step onto the pitch and play in a convincing fashion that no other medium can mimic. Foundry 45 used a similar development philosophy with their Georgia Tech Immersive Recruiting application which places users on the sideline of Bobby Dodd stadium during the “Miracle on Techwood Drive” play.

This fact cannot be overstated: Virtual Reality is not an updated way to view videos, but a new communication platform all its own that’s capable of previously impossible feats. Strategic implementation of Virtual Reality has the potential to yield never before seen results for your business’s marketing, and recruiting efforts. Companies large and small have pursued VR ventures to large degrees of success. Exemplary marketing uses of VR have emerged from The New York Times, Patrón, Lowe’s, Merrell, Marriott, Red Bull, Land Rover, Volvo, and even Michelle Obama! Make sure to check out all the success Foundry 45 has had with our Virtual Reality marketing efforts by checking out our case studies!

hipster vrI liked VR before it was mainstream…

In a Facebook post announcing his purchase of the VR company Oculus (a 2 billion dollar investment), Mark Zuckerberg detailed his ambition for this “immersive, augmented reality [to] become part of daily life for billions of people.” Though seeing this technology reach that large of a scale may be hard to wrap your head around, the amount of research and financial investment being poured into this burgeoning industry from all directions should communicate how revolutionary this technology can and will become. Modern media is evolving, and the presence of immersive Virtual Reality indicates a large step forward for our digital capabilities. The sooner your business can take advantage of this new technology, the more you can benefit from its innovation before everyone else realizes what they’re missing!

If you want to take advantage of this cutting edge technology for your marketing or recruiting efforts, waste no time in contacting Foundry 45 for premiere VR content.
Also make sure to check out our blog filled with other information as well as tips and tricks for VR tech.

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com

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How to Take Screenshots in Gear VR

What good is revolutionary technology if you can’t show it off to your friends? As kindergarten taught me, the more you share your new toy, the more fun you’ll have with it. So if you’ve recently purchased a cutting-edge Gear VR headset, you too may wish to share your experience by capturing screenshots to distribute digitally. You’ll also need screenshots to submit apps to the Oculus Store. We at Foundry 45 have uncovered many different methods of acquiring screenshots, each with their own strengths and limitations.

Method 1: Bluetooth Keyboard Option

The most optimal option is quite self-explanatory. Connecting your phone to any Bluetooth Keyboard and pressing the Print Screen Key (or Function + Print Screen in our case) while the phone is in the VR headset will snap a screenshot. Pictures will be placed in your phone’s gallery and accessible via USB. At Foundry 45, we recently purchased this Bluetooth keyboard from Amazon, and have discovered this to be the most user-friendly method available for obtaining screenshots. The high resolution pictured quality combined with the ease of the process dignify this method over any other current solution. We officially give this option the Foundry 45 Seal of Approval.

keyboard

Limitations:

After buying a Gear VR headset and a VR compatible phone, you might not want to rush to purchase another gadget. Especially when the same quality screenshots can be captured through free, albeit more difficult methods.  If you do buy one, make sure that the keyboard you purchase has a Print Screen button! If it doesn’t, you might end up hating your keyboard more than this guy.

keyboard gifVideo Source: https://www.youtube.com/watch?v=BugexqConq8

(Note: You may be able to use a regular keyboard with a USB adapter. Though we have not tested this method, we did come across this tweet that details the process. Looks like this method requires a cable with a male USB end and a female USB end.)

Method 2: Native Video Recording / Screenshot function.

Oculus responded to their users’ communal requests by launching an update to all Android 5.0 phones which enables them to record and screenshot within the Gear VR headset.
In order take screenshots using this method:

1. While viewing inside the headset, hold the back button to bring up the Universal Menu.

2. Select Utilities from the Menu (seen below)

mhm

3. Select the Screenshot option.

4. You will return to whatever application or menu you previously using.

5. You are given 5 seconds to set up the shot. A small red dot on the screen indicates when the picture will be taken.

screen7 edited

6. After you channel your inner photographer, you should hear a shutter flash. The screenshot will be stored in your phone’s gallery and the Oculus folder in your phone’s internal storage.

Final Product

com.oculus.home-20160607-143826Sooooo prrrreeeeeettttyy

Limitations
The screenshots from this method are unfortunately low resolution (1024x1024px). Also, while this method works great for snapping pictures of apps run through the Gear VR Menu, some VR experiences don’t accommodate this function as the Universal Menu is not accessible while the app is running.

On the video side of things, there are also a few hindrances that keep the process from being entirely intuitive.

  • This function only records video, not audio!
  • Unlike the red dot from the screenshot option, there is no recording indicator when capturing video in this method.
  • Video recording will stop any time an app is exited, opened, or when the Universal Menu is opened.
  • Any streaming service like Netflix will completely negate any recording function from the VR headset. Pirates be warned!

painty vr lolARGH!

Method 3: Android SDK tools/ Adb route.
Despite its moderate learning curve, this process has proven to be the most effective way for us to capture screenshots from the phone within the Gear VR headset without the purchase of additional hardware. If you’re not afraid of the command prompt, prepare to have your mind blown.

vertigo finalVideo source: https://www.youtube.com/watch?v=4WAxDlUOw-w

Step 1) Download the Android SDK Toolkit on your PC/Mac
https://developer.android.com/studio/index.html

Install using these instructions!

Step 2) Enable USB Debugging on your Android
a.) Select the Settings Cog from the top swipe-down menu

b.) Select About Device

c.) Tap “Build Number” 7 times to enable Developer Mode

d.) Go back to the previous menu

e.) Select Developer Options

f.) Enable USB Debugging

Step 3) Connect to your Android through Wifi
a.) Connect Android to PC via USB

b.) Open Command Prompt on the PC

c.) Ensure Device is connected by typing: adb devices

d.) Should see Phone serial listed

e.) Turn on Phone Wifi

f.) Find Out Phone IP address by typing in PC: adb shell ip addr show wlan0

g.) Among all the information, locate the IP address.

h.) Should be in format: 192.168.1.111

i.) Type in: adb tcpip 5555

j). Disconnect the USB cable

k.) Type in this sequence with your IP address: adb connect 192.168.1.111

l.) Ensure Device is connected by typing: adb device

Step 4) Snap Some Shots Baby!

Dancing Wedding Photographer | Foundry 45

Video Source: https://www.youtube.com/watch?v=PiccRcnjPtE

a.) Place the Phone in the VR Headset and run any app you want.

b.) Record your first screenshot by typing and entering in the PC: adb shell screencap /sdcard/screen1.png

c.) Record your second screenshot by typing and entering in the PC: adb shell screencap /sdcard/screen2.png

d.) Continue this process until your heart’s content.

e.) To access these files, simply reconnect your Phone to Computer via USB! They’ll be in DCIM/Screenshots

f.) To disconnect Phone from Wifi, type: adb disconnect

Limitations:
Obviously, technical expertise will benefit you while accomplishing this task, but if you stick closely to this guide, you can complete every step without any prior knowledge. Though being user friendly isn’t this method’s strong suit, learning something never hurt anyone (Except maybe Oedipus). Be conscious of how your headset is tilted while you enter the screenshot function because it will affect the picture. Because this process isn’t optimized for VR quite yet, screenshots will be doubled (like below) as this is what the actual phone screen is displaying. The same is the case for the Bluetooth Keyboard method, but simply cropping the image can solve this problem!

screen1
Feel free to come to us for all questions and needs related to this cool Virtual Reality tech!

Oracle Pictures   You can call us the Ora-cool

If you’re interested in creating your own Virtual Reality application for your trade show or recruiting efforts, be sure to contact Foundry 45 for premiere content!

Article Sources + Related Reading
https://twitter.com/AndrewDickerson/status/618842069734305792

http://uploadvr.com/take-screenshot-gear-vr/

http://www.sammobile.com/2016/01/06/samsung-gear-vr-screenshot/

http://www.roadtovr.com/natively-record-video-take-screenshots-gear-vr/

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com

Follow Us!

Linkedin Twitter Facebook Instagram

Trade Show VR Best Practices

So it looks like you’ve made the right decision to use a Virtual Reality Experience to enhance your upcoming trade show event. Prepare to be the talk of the town! By taking on this new storytelling format, you’ve effectively swallowed the red pill, and through this rabbit hole, you will discover several amazing opportunities not available through other means. But be wary, you may want some help navigating this new virtual world. This post shall be your guiding light.

Swallowed the red pill | Foundry 45

Equipment checklist:

  • 2 phones per Gear VR headset
  • Swivel chair(s)
  • Fast chargers for phones
  • Alcohol Wipes
  • Lens cloths
  • Headphones
  • Stickers with your brand to put on headset

Step 1: Do a Dry Run Before the Show

This will work out any unexpected issues, both with the equipment and process. Be sure to tell guests to turn their heads to look all around!

Step 2: Prepare to Teach VR Newbies

Considering the cutting edge nature of the technology you are using, you are almost guaranteed to expose someone to their first VR experience. Hardwire a short instructional bit into your presentation, and be eager to answer any questions you encounter!

dana_putting_on_gearvrBooth Visitor: So I’m gonna be able to see really far away when I look into it, right?

Step 3: During the Show

Nothing will damper your amazing virtual reality experience like a dead phone battery or constant extraneous notifications. Take several measures beforehand to ensure your visitors maximize their immersion.

  • Fully charge all phone batteries prior to the event
  • Put all phones in airplane mode and deactivate Wifi
  • Every time you start app and put in GearVR, turn the volume back up (buttons on side). The volume resets every time the phone is removed.
  • Swap out phones in the headsets to cool down and recharge every hour
  • Remove phones from headset to charge and do not charge via the port on the newer GearVR units (this will allow them to cool off)
  • Make sure the app is at the start screen for new guests. If the previous person did not finish, just point the headset straight up for 5s to reset.

Step 4: Create a safe Virtual Reality zone

Just like The Matrix, when people are “jacked in” to a virtual world, their actual body can still be subject to harm.

Swivel chairs are your friend and your most trusted companion in order to avoid hilarious incidents like that one. You need to have a swivel chair for every VR headset you are running. Also to increase immersion, be generous in granting your visitors enough space for them to turn around freely. Consider roping off the area near each chair.

roped vr

Step 5: Concentration on Sanitation

If your event goes according to plan, your VR headset will come into contact with hundreds of people’s faces. Taking proper measures to guarantee that your equipment is functionally clean between every use is imperative in order to garner a positive response.

lol

We recommend wiping down the face pads with alcohol wipes and the lens with lint-free cloths in between guests.

Step 6: Help out your Marketing Team

Taking pictures and recording videos of people enjoying a VR experience will undoubtedly help your publicity efforts. Showing people that your event was a success rather than telling them will help with online posts and articles concerning your trade show experience. Record quotes from people who really engaged with your VR content, and try to obtain an honest opinion of their experience. Keeping record of these positive interactions increases the likelihood that your company will invest in future virtual reality endeavors.

Step 7: Cardboard Headsets!

Branded cardboard is a great giveaway that will keep your brand top of mind, and also provide access to hundreds of other Cardboard enabled apps in the app stores. If you’ve developed a custom cardboard app, we recommend helping people find and download the app from the store. This can require WiFi depending on your app.

ll See how happy they make people!

Now that you have been fully trained in the art of hosting a Virtual Reality trade show booth, you are ready to reap the rewards of all your hard work and preparation. Following these steps are all you need to do to guarantee that your event will run smoothly. People will receive a solid impression of your product and mission statement through your effective use of a Virtual Reality Experience. By learning all these helpful tips, tricks, and preparatory steps before your trade show event, one could say you have dodged a bullet.

If you’re interested in utilizing VR at your next trade show event, be sure to contact Foundry 45 for VR premiere content!

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com

Follow Us!

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