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Foundry 45 at FutureX Live

What’s one day long and ten years ahead? Moxie’s FutureX Live, of course! Foundry 45 had a jam-packed day at the conference for “The Next 10” last Tuesday. We were ecstatic to be placed alongside other pioneering groups at FutureXPO, the conference’s demonstration area, where we exhibited some of our latest virtual reality experiences for Delta and IBM – The Weather Company.

vr training futurex live

A full day of TedX-style talks kicked off with Moxie’s John Rich, adorned in tails and a bowler hat, giving a gripping presentation about the life-changing tech we can look forward to in the near future. Medical nanobots, self-driving cars, voice-controlled AI, and the all-important XR technologies all had their time in the spotlight.

vr training atlanta

Managing partner Dave Beck led a panel on the Future of Learning, featuring learning experts from the corporate and academic communities. Dr. Adriane Randolph from Kennesaw State’s BrainLab noted how big data and AI could empower students with customized learning, which Delta Director of Learning Brandon Carson had plans to implement VR training solutions for Delta employees soon. Crystal Kadakia, author of The Millennial Myth, brought up the need to retain privacy in the future of education & training. With his experience in the film industry, Brennen Dicker, director of Georgia State’s Creative Media Industries Institute, saw partnerships with business as a key to evolving the learning process. Everyone agreed that new technology can change the way we learn, but that the learning and development always come first.

virtual reality training foundry45 atlanta

Just before the keynote speech by Bozoma Saint John, partner Dana Dojnik held a panel on using tech for good. That meant something just a little bit different for all invited to her panel. IV Ashton was optimistic about AI and autonomy democratizing legal advice and disrupting the court system. Jhillika Kumar, a Georgia Tech student who founded a startup called Axis Ability to help developmentally disabled individuals communicate, looked forward to her technology facilitating a more welcoming workplace. Deigratia Daniels is helping the teens of today see how their worlds will grow exponentially by understanding VR and AR technology. Sarah Koch is using a VR film “Growing New Roots” to transport current and potential supporters to see the wonderful work they are doing with the Batwa community in Uganda. And the powerful work Joey Womack is doing to support a community of good people using innovation to reduce some of the world’s largest basic need inequality gaps through his organization, Goodie Nation.

vr training foundry45
Left to right: Deigratia Daniels, Joey Womack, IV Ashton, Dana Dojnik, Jhillika Kumar, Sarah Koch

Thanks to everyone who supported Foundry 45 at FutureX Live. Big props to MoxieUSA and Destination South for bringing the Next 10 so close to home here in the ATL. Stay tuned on our social media for news about future events!

Training Magazine Webinar Recap

As part of our public outreach program, Foundry 45 regularly presents on topics that matter to the business community. We recently had the opportunity to share our knowledge of VR education in a webinar presented by Training Magazine Network. Founding Partner Dave Beck shared new insights on virtual reality training solutions with a focus on methods for teaching different age groups through the use of immersive technologies.

 

If you’d like to view the full webinar, you can watch it here for free with registration.

 

 

Training and instruction professionals from across the country joined in to be a part of the interactive presentation. The conversation started around the issue of training a changing workforce with VR, but our audience was eager to discuss every part of virtual reality training.

 

Randall Ulrich, an IT trainer for the Southern Nevada Health District, noted that VR education has great potential to teach anatomy, and started a discussion about VR’s accessibility to the disabled. Other participants reached out to talk about VR social skills training for health professionals, VR education in office settings, and VR training for public speaking.

 

Thanks to Gary, Adam and the entire Training Magazine Network for giving us a space to discuss VR education. Keep an eye out for more Foundry 45 events in the future!

HTC Vive Pro Review: A Great Upgrade for Enterprise


While a bit pricey ($1400 system + $200 enterprise license), the Vive Pro is worth every penny for enterprise training and marketing applications.

We finally got a chance to put the new HTC Vive Pro through it’s paces. This is a quick review of our first impressions, primarily as it applies to using Vive Pro for VR training and event marketing.

Easier Multi-System Setup

The most exciting new Vive Pro feature is it’s ability to use more than 2 base stations for tracking. While interesting for tracking larger areas, it also allows units to be setup next to each other without interference.

Our clients often use multiple VR stations at events to accommodate larger crowds. Doing so typically requires curtains or other barriers to prevent interference (see the central column below). Since the Vive Pro now works with 4 base stations, and support for up to 16 coming, we can now put base stations in the corners of a larger area (30+ sq ft) and run more than one VR station within the tracked region.

Vive Trade Show

Dual Original Vive Trade Show Setup Requires Barrier to Provide Separation

Room for Bigger Glasses, Hair, and Heads

The majority of glass wearers can use the Vive standard with their glasses off. Otherwise, if they need their glasses during Vive usage, many people’s glasses can fit within the headset. There are some, however, whose glasses are just too fashionable to be contained by the Vive standard headset. This adds a layer of complication when trying to get people in and out of the headset efficiently.

With almost 2cm more width in the headset, the vast majority of glasses should fit into the new headset. Similarly, the headphones are on a bigger swing arm, allowing them to fit better over bigger heads and hair. While the original Vive worked well for 90% of people at events, the Vive Pro should reach close to 100%. An easily used adjustment on the bottom also means focus can be tweaked per person. The older Vive’s adjustment was simply too cumbersome and time consuming to use for everyone at an event.

Vive Pro Spacious Design

Comparison of headset space between original Vive and Vive Pro

Higher Resolution Allows for Clearer Text

Text looks more clear, and this extra clarity will enable the use of smaller visual labels. This should allow more detail and more data rich UI interfaces as compared to the original Vive. 

Vive Pro Resolution

The Vive Pro packs a punch with 615 pixels per inch

Augmented Reality Potential

While we haven’t played much with the camera, the newly added dual cameras enable the system to sense depth and turn the headset into a more serious Augmented Reality, Mixed Reality platform. We’ll write a separate blog post once we’ve had a chance to test this unit out with one of our AR applications. We are especially interested to see whether the latency is low enough to allow usage of the Vive Pro as an AR headset.

Vive Pro Lenses

New lenses on the Vive Pro allow for AR application

Improved Wiring Harness and Buttons

A minor, but very appreciated, change is the single connector coming from the headset cable to the link box instead of 3 separate plugs. The old power cable in particular had a habit of pulling out. Also, on-ear buttons make volume adjustments simpler and more intuitive.

Vive Pro Link Box

The Vive Pro’s revamped link box

Con: Price

The Vive Pro is the VR headset that consumers deserve but can’t afford. For $1400 and a $200 enterprise license, the headset is substantially more expensive than other consumer VR systems. However, for VR training and VR event activations, the Vive Pro enhancements are worth every penny.

Con: Cleanability

The foam facemask is comfortable, but a bit of a sponge for sweat and makeup that’s also hard to clean. To be fair, this is a problem with the original Vive as well. However, we have happily swapped all the foam for faux-leather replacements that are easy to wipe down between users without absorbing moisture. Until similar products are available for the Vive Pro, this will continue to be a negative for public use.

Vive Face Pad

The Pro’s face pad is plenty comfortable but difficult to clean

 Conclusion

The Vive Pro’s more flexible setup options will be game-changing for business VR applications. Its enhanced comfort and wearability will be appreciated greatly by users at trade shows, sales demos, and any other events. Overall, for those who have the capital to invest in the Vive Pro, it is well worth the higher price. The unit could prove to be even more useful as we explore its AR capabilities.

SXSW 2018 360 Recap!

It’s hard to believe that it’s been 31 years since SXSW started! The Conference, best known for bringing together some of the greatest minds in the music, film, and interactive industries was once again amazing, as people from all over the world touched down in Austin, TX from March 9-18, 2018.

The Foundry 45 team was there again and pulled together this 360 degree video of what the conference vibe was like. We were fortunate to partner with our friends at the Metro Atlanta Chamber of Commerce and ChooseATL for the third year in a row, and they never cease to amaze us with how they stamp the Atlanta experience down in the middle of Austin. Check out the crowds and the special guest performance by Atlanta rapper, T.I.!

We gave visitors at the Metro Atlanta Chamber’s Job Market booth an HTC Vive virtual reality trade show experience where they were transported to the city of Atlanta so they could see why they should ChooseATL.

SXSW-ChooseATL

ChooseATL booth at SXSW

And, as a special treat, we also thought it would be “totally rad” to share some of the coolest tech gadgets that hit the streets back at the first SXSW in the year 1987! Here’s a little blast from the past (and some sweet Jams Shorts…), as best compiled by Cnet … https://www.cnet.com/pictures/this-was-the-hottest-tech-30-years-ago-in-1987/

Foundry 45 Holiday Party at CMII

Foundry 45 hosted its first annual holiday party on Tuesday, December 12th! Thanks to everyone who joined us for drinks, music, and to celebrate our office move to the Creative Media Industries Institute (CMII) in Downtown Atlanta. Y’all made this a truly special event!

The festivities took place on CMII’s top-level floor, a beautifully laid-out space for getting together and mingling. It also provides access to an outside patio area, and despite the cold temperature, our guests had the opportunity to enjoy the Atlanta skyline at night…including augmented reality, HoloLens enhancements.

VR Experience | Foundry 45

Our Foundry 45 team further sweetened the experience for our guests last night not only with a fully stacked bar and buffet, but also by giving people the unique opportunity to get some firsthand VR experience. We set up one of our VR training programs as well as an interactive, VR enabled snowball fighting game.

Below we’ve compiled some additional impressions from last night’s event.

Foundry 45 Holiday Party

Foundry 45 Holiday Party

Foundry 45 Holiday Party CMII

A big shoutout also to CMII and Georgia State staff who’ve been very supportive of our partnership and the planning of this very special event for us! Our entire team looks forward to an exciting and successful future at CMII!

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com.

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Getting the Most Out of Your 360 Degree Video at Live Events

Georgia Tech’s TaQuon Marshall coming right at you for his third touchdown of
the game. Be sure to spin this 360 degree video around to see the
fans in Mercedes Benz Stadium going nuts!

The Chick-fil-A Kickoff Game between Tennessee and Georgia Tech is officially in the books. And our Foundry 45 team was there to capture all of the highlights in 360 degree video for the Georgia Tech Athletics Department.

The second game at Atlanta’s new Mercedes Benz Stadium gave fans what they paid for including a fourth quarter comeback that turned into a double-overtime thriller! The atmosphere inside the sold-out stadium was electric, with most of the fans experiencing for the first time one of 13 truly game-changing stadiums built in the last two decades.

Over the years, our team has captured some truly amazing sporting content for Georgia Tech (check out our Georgia Tech Case Study for more info). We have used footage across multiple divisions but mainly to elevate the university’s student recruiting efforts. Some highlights include the “Miracle on Techwood Drive” in 2015 when the Yellow Jackets miraculously blocked a kick and returned for a touchdown against the Florida State Seminoles.

WSBTV News Story on the GT Football VR Experience

Or, earlier this year when Georgia Tech’s basketball team stunned Notre Dame with a last-second layup. Check out this related interview on 11alive’s Atlanta Tech Edge.

While some of this can be chalked up to “being at the right place at the right time”, it’s with proper planning and a whole lot of coordination that we were able to record many of these amazing game moments.

Below we’ve compiled 5 things you can do to get the most out of your live 360 degree video event session.

  1. Location, Location, Location. Work closely with your VR team to scout multiple filming locations in advance. If shooting with one camera, find a suitable spot so that VR viewers feel closer to the action than those in attendance.
  2. Be flexible, and stay mobile. While stationary cameras are essential, have team members use mobile video recording setups as well. It’ll pay dividends in post-production and will also result in more B-roll footage.
  3. Pre-event, post-event, (locker room). If you’re recording a sports game, capture the pep-rally, stay for the post-game party (in case that happens), and check with your client if you can get permission to set up a 360 camera in the team’s locker room for the pre-game pep talk.
  4. Check, double-check, and triple-check your equipment. You want to be absolutely sure that your cameras are ready to capture the potential play of the season. This includes everything from back-up batteries, charging stations and equipment tests pre-event.
  5. It’s all about the story. Your ultimate goal is to tell a compelling story that moves beyond the traditional experience of going to the stadium. Having a detailed shot list in advance and working with your VR team to come up with mandatory items and extras keeps everyone focused and ensures you get the right footage.

Keeping these points in mind will put you in a much better position to create an engaging and memorable 360-video experience for viewers. And if you want to know more about how to best distribute 360-video content, check out one of our previous posts here.

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com
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What Did We Learn About VR at SXSW 2017?

Recently, Foundry 45 helped the Metro Atlanta Chamber and the ChooseATL team showcase Atlanta through a Virtual Reality experience at the SXSW Job Market Expo in Austin, Texas. We used our trade show VR experience skills to build the Chamber an Atlanta VR Experience that showed what it’s like to Live, Work, and Play in the great city of Atlanta, Georgia. SXSW attendees who put on our VR headsets were instantly transported from Austin to Atlanta.

The Chamber had the biggest booth on the floor. We were excited to be a sponsor, and the ChooseATL SXSW recruitment campaign created buzz for Atlanta’s thriving tech job market.

To learn more about the experience, please see this NPR article about our VR activation.

File_000 So, let’s get down to it. What did we learn about VR?

VR Was Everywhere

Yep, VR was everywhere — not just with VR companies plying their wares, but it was used by everyone from Home Depot to NASA for immersive messaging experiences. VR for flying, movies, activism, art, big data, health and so much more packed the event. Below, you’ll see three notable VR companies that are reshaping how users interact with full body motion and data.

New VR Accessories Offer Full Motion Input

Omni by Virtuix, a first-of-its-kind active virtual reality motion platform — Here we are walking through a new world

Birdly

Birdly, the VR experience that fulfills the ancient dream of flying. (Yea, you missed out.)

VR Use Cases are More Visual and Interesting

In addition to the seeing a lot of branded trade show experiences and recruiting opportunities as mentioned above, we also saw interesting takes in areas like Artificial Intelligence and Data Visualization. We met with one company called DatavizVR. They are doing interesting work in bringing big data to life with HTC Vive. This space also has touch points with some of our newest initiatives.

IMG_3660

Overall, SXSW 2017 was bigger and better than last year. We were honored to help represent our growing city, and we can’t wait to see what SXSW will be like in 2018.

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com

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VRDayATL spawns VR Action for 2017

Bringing the virtual to reality, VRDayATL features Virtual Reality and Augmented Reality professionals and agencies sharing how the expanding VR category will scale, impact and generate revenue this year. Foundry 45 is building momentum and taking the groundbreaking ideas of the conference to develop new and exciting VR experiences.

As the Business VR Leader, Foundry 45 is helping companies use VR to power their sales; marketing, recruitment, and employee training efforts. In the “VR – What’s Next?” session at VRDayATL, Samsung Head of VR Marketing Bachir Zeroual says, “Enterprises will become the new fuel for #VR this year.”

Samsung - ZeBachir

This is a great message to hear from a VR leader like Samsung. Overall, the VR market is expected to grow to $25B by 2021. Foundry 45 is capitalizing on this trend by both working directly with corporate marketing teams and also partnering with agencies and production houses to help drive VR growth.

#VR in 2016 triggered investment and heighten interest to push for a VR category in the market. @SamsungUS Head of VR Marketing

Another way Foundry 45 is helping to drive the market is by strengthening the level of general VR awareness. Throughout the conference, we heard a recurring theme – clients are really interested in the VR experience, but they’re not sure how to translate their passion into ideas. Our team has put education at the forefront during the creative process and from there, we expand this knowledge to develop specific VR possibilities.

In the “Why VR?” session, Aireal Advisor Conal Bryne, Futurus CoFounder Annie Eaton, and Foundry 45 Managing Director Dave Beck talked about understanding VR and the future.

Dave Beck - Panel

“Now is the perfect time to get involved. It’s not too early where VR is unknown, but still early enough to make a mark.” @Foundry45 Dave Beck

Lastly, we’re here to bridge the gap between hype and adoption. In 2017, the VR concept will still remain new among new customers, but awareness on a personal level will become increasingly mass marketed. So this year is the opportune time to make your mark by creating captivating content, researching cross-discipline concepts, and expanding your own perception of the VR category.

close up - panel

For a more information regarding the VRDayATL sessions you can start with the VR in Atlanta Panel Video.

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com

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The Fastest and Most Helpful VR Webinar

Great to catch up with Tim Patterson from Tradeshow Guy about Virtual Reality (VR) opportunities for trade show events. Here, we break down the many uses of virtual reality that any company can use to create an immersive brand experience. We first dive into the types of VR, content creation, and finally the ROI from a 360-degree experience. Read the highlights or watch the full video below.

Types of VR
We’ve categorized the range of VR headsets into two buckets: mobile-based headsets that operate untethered using a mobile phone for screen and processing, and PC-based headsets that plug into a full computer for the VR processing power. Each category of headset has it’s own pros and cons, and are therefore appropriate for different use cases.

Mobile-based headsets

  • Pair goggles with a mobile smartphone
  • Utilize a headset processor to render graphics through a mobile device
  • Samsung Gear VR partners with Oculus for a more in depth experience using Samsung’s Galaxy smartphone.
  • Google Cardboard is another headset but is less expensive than the Samsung partnership. This option is great for direct branding, branded merchandise options, and branded mobile applications for users to enjoy.

PC-based headsets

  • Room Scale – HTC Vive, Oculus Rift
  • This headset uses a powerful gaming computer, and is a bit more expensive than its counterparts due to its highly immersive qualities.
  • Tilt brush by Google places users in a room filled with their own imagination to freely paint.

What will the Content Do for My Company?

  • Build excitement and draw a captivated crowd
  • Become the best medium for people to listen to an immersive message using 3D graphics
  • Takes your company from an on a screen video to endless branding possibilities.

Content Creation

  • Light Customization – Construct custom experience with existing stock footage to tell a brand story
  • Linear VR – Create custom story and custom video filmed on site, which is more powerful and specific to the target customer
  • Choose Your Own Adventure – Users choose their own path with multiple created experiences that illustrate multiple value propositions in the VR experience.

How are the 3D graphics generated?
A variety of approaches can be taken, depending on the desired results and budget. You can rely on the experienced staff at Foundry 45 to work their magic and bring your experience to life!

Here’s Why the VR Experience is Good for Your Company

  • Generates personal and brand excitement
  • Fosters stronger awareness and customers become immersed in messaging that creates higher quality in leads for companies. (Client Feedback)
  • Data shows companies increase trade show visits by 30% each year while using VR experiences as opposed to other forms of brand messaging.

VR Product Look
Some of our clients work with heavy machinery like large pumps, compressors and industrial equipment that can weigh thousands of pounds. They have successfully used VR to share equipment and factory tours at significant cost savings over their previous approaches. By foregoing a 50×50 trade show booth and product shipment fees, our clients instead use a VR experience in a smaller booth to translate stronger value propositions with greater ROI.

Let’s talk about how your company can benefit from working with Foundry 45 for your next VR experience!

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com.

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