FOUNDRY 45s – S04E13 – James Watson

 

XRTech Marketing

Hi welcome to Foundry 45s. Today we have James Watson, founder of XRTech Marketing, and Guru of all things immersive. Hey, James, great to have you here. Do you feel that end users really understand the value of VR?

I don’t and I think a big part of the reason for that is a lot of VR companies, I don’t think position what they’re offering well enough or clearly enough to, to the end user audience. I think often they will fall in love with their technology, and what it can do and all the features and they talk about features, and you can do this and it’s multiplayer and you know, you can you can do all these things. But what they’re not talking about is the benefits. Because the end of the day a company wants to understand why should I take a risk on this relatively new technology? And if you frame it around benefit to frame it around efficiencies, you frame it around cost reduction, you frame it around the ability to measure everything, then they’ll understand it. But if you talk about you know, all these amazing features you have within your platform or your program, you’re going to lose them. So you’ve just got to think, what are the benefits for the end user?