FOUNDRY 45s – S04E02 – Mark Grob



Hi, welcome to Foundry 45s. Today we’re excited to have Mark Grob head of immersive technology for UPS. Hey Mark, how is the emergence of high-powered all-in-one VR headsets affected enterprise VR adoption?

With the advent of all-in-one devices, or as we call them standalone devices and VR training now on everybody’s mind, I think it’s a huge piece. The idea of, now, we see these sort of standalone devices or all in one devices, providing us the solution that used to cost $6000, $9,000 through a PC tethered system. From a standpoint of cost, it’s huge. Yeah, we could talk about like the Oculus’, but really from the standpoint of enterprise, right? Right now, the units are like $1,000, a little more, right? The fact of cost, and just the idea of simply, you know, you’re slashing the costs down by a sixth of the cost traditionally, that’s huge. The idea of also from the standpoint of the standalones, to deploy them, they’re just like a cell phone. That’s another huge piece. It’s very easy to get executive buy-in with that type of piece, as well as technical debt, the idea of in the past, right? All these moving parts, all these pieces that are sort of tethered to a PC, dependent on a PC, right? There would be long term, some of these parts fail the ideas, okay. Traditionally, you couldn’t just get the part you had to, you know, purchase everything, that sort of thing. Now, with these all-in-ones, it’s real simple. The idea is because it’s all in one, right, something fails, the cost to replace is typically cost a unit, which is still what we were saying one-sixth the cost before. So that’s also another win. And the final piece that I think a lot of people enterprise don’t look at, is the idea of technical debt. The aspect of a lot of new standalone devices are pretty much, from an architectural standpoint, equivalent to smartphones or cell phones. That makes maintenance, long term, very easy. You don’t have to start balancing, you know, strain CPUs from proprietary systems. Everything’s sort of standardized. So to me, where’s it all been? It’s the idea of, you have the costs that come down, the ease of deployment, and the technical debt to maintain. All of them are down. In Enterprise, it’s a no-brainer.