Foundry 45 at FutureX Live

What’s one day long and ten years ahead? Moxie’s FutureX Live, of course! Foundry 45 had a jam-packed day at the conference for “The Next 10” last Tuesday. We were ecstatic to be placed alongside other pioneering groups at FutureXPO, the conference’s demonstration area, where we exhibited some of our latest virtual reality experiences for Delta and IBM – The Weather Company.

A full day of TedX-style talks kicked off with Moxie’s John Rich, adorned in tails and a bowler hat, giving a gripping presentation about the life-changing tech we can look forward to in the near future. Medical nanobots, self-driving cars, voice-controlled AI, and the all-important XR technologies all had their time in the spotlight.

Managing partner Dave Beck led a panel on the Future of Learning, featuring learning experts from the corporate and academic communities. Dr. Adriane Randolph from Kennesaw State’s BrainLab noted how big data and AI could empower students with customized learning, which Delta Director of Learning Brandon Carson had plans to implement for Delta employees soon. Crystal Kadakia, author of The Millennial Myth, brought up the need to retain privacy in the future of education. With his experience in the film industry, Brennen Dicker, director of Georgia State’s Creative Media Industries Institute, saw partnerships with business as a key to evolving the learning process. Everyone agreed that new technology can change the way we learn, but that the learning and development always come first.

Just before the keynote speech by Bozoma Saint John, partner Dana Dojnik held a panel on using tech for good. That meant something just a little bit different for all invited to her panel. IV Ashton was optimistic about AI and autonomy democratizing legal advice and disrupting the court system. Jhillika Kumar, a Georgia Tech student who founded a startup called Axis Ability to help developmentally disabled individuals communicate, looked forward to her technology facilitating a more welcoming workplace. Deigratia Daniels is helping the teens of today see how their worlds will grow exponentially by understanding VR and AR technology. Sarah Koch is using a VR film “Growing New Roots” to transport current and potential supporters to see the wonderful work they are doing with the Batwa community in Uganda. And the powerful work Joey Womack is doing to support a community of good people using innovation to reduce some of the world’s largest basic need inequality gaps through his organization, Goodie Nation.

Left to right: Deigratia Daniels, Joey Womack, IV Ashton, Dana Dojnik, Jhillika Kumar, Sarah Koch

Thanks to everyone who supported Foundry 45 at FutureX Live. Big props to MoxieUSA and Destination South for bringing the Next 10 so close to home here in the ATL. Stay tuned on our social media for news about future events!

Foundry 4 Going On 5

Birthdays are some of the most special days in our lives, and there are endless ways to celebrate them. In Jamaica, you may be covered in flour by your friends and family. Hungarians celebrate by tugging the birthday person’s earlobes, and Nigerian birthday feasts might include an entire roasted cow.

Foundry 45 turned four this month, and that calls for a grand celebration! With so many new faces, new places, and new training experiences in the VR and AR markets last year, I wanted to give everyone some highlights.

No matter how you measure it, we had a very successful year. But we’re not resting on our laurels! Year 5 is already here, and with it comes the promise of a growing enterprise VR market.

That’s why we’re so excited about this new year. Overall, VR training and education isn’t the future anymore. It’s here now, and as it grows, we are ready to grow right alongside it. Keep a lookout for Foundry 45’s innovations in the coming year!

-Dave Beck
Managing Partner
Foundry 45

Training Magazine Webinar Recap

As part of our public outreach program, Foundry 45 regularly presents on topics that matter to the business community. We recently had the opportunity to share our knowledge of VR education in a webinar presented by Training Magazine Network. Founding Partner Dave Beck shared new insights on VR training with a focus on methods for teaching different age groups through the use of immersive technologies.

 

If you’d like to view the full webinar, you can watch it here for free with registration.

 

 

Training and instruction professionals from across the country joined in to be a part of the interactive presentation. The conversation started around the issue of training a changing workforce with VR, but our audience was eager to discuss every part of virtual reality training.

 

Randall Ulrich, an IT trainer for the Southern Nevada Health District, noted that VR education has great potential to teach anatomy, and started a discussion about VR’s accessibility to the disabled. Other participants reached out to talk about VR social skills training for health professionals, VR education in office settings, and VR training for public speaking.

 

Thanks to Gary, Adam and the entire Training Magazine Network for giving us a space to discuss VR education. Keep an eye out for more Foundry 45 events in the future!

Foundry 45 Holiday Party at CMII

Foundry 45 hosted its first annual holiday party on Tuesday, December 12th! Thanks to everyone who joined us for drinks, music, and to celebrate our office move to the Creative Media Industries Institute (CMII) in Downtown Atlanta. Y’all made this a truly special event!

The festivities took place on CMII’s top-level floor, a beautifully laid-out space for getting together and mingling. It also provides access to an outside patio area, and despite the cold temperature, our guests had the opportunity to enjoy the Atlanta skyline at night…including augmented reality, HoloLens enhancements.

VR Experience | Foundry 45

Our Foundry 45 team further sweetened the experience for our guests last night not only with a fully stacked bar and buffet, but also by giving people the unique opportunity to get some firsthand VR experience. We set up one of our VR training programs as well as an interactive, VR enabled snowball fighting game.

Below we’ve compiled some additional impressions from last night’s event.

Foundry 45 Holiday Party

Foundry 45 Holiday Party

Foundry 45 Holiday Party CMII

A big shoutout also to CMII and Georgia State staff who’ve been very supportive of our partnership and the planning of this very special event for us! Our entire team looks forward to an exciting and successful future at CMII!

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com.

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VRDayATL spawns VR Action for 2017

Bringing the virtual to reality, VRDayATL features Virtual Reality and Augmented Reality professionals and agencies sharing how the expanding VR category will scale, impact and generate revenue this year. Foundry 45 is building momentum and taking the groundbreaking ideas of the conference to develop new and exciting VR experiences.

As the Business VR Leader, Foundry 45 is helping companies use VR to power their sales ; marketing, recruitment, and employee training efforts. In the “VR – What’s Next?” session at VRDayATL, Samsung Head of VR Marketing Bachir Zeroual says, “Enterprises will become the new fuel for #VR this year.”

Samsung - ZeBachir

This is a great message to hear from a VR leader like Samsung. Overall, the VR market is expected to grow to $25B by 2021. Foundry 45 is capitalizing on this trend by both working directly with corporate marketing teams and also partnering with agencies and production houses to help drive VR growth.

#VR in 2016 triggered investment and heighten interest to push for a VR category in the market. @SamsungUS Head of VR Marketing

Another way Foundry 45 is helping to drive the market is by strengthening the level of general VR awareness. Throughout the conference, we heard a recurring theme – clients are really interested in the VR experience, but they’re not sure how to translate their passion into ideas. Our team has put education at the forefront during the creative process and from there, we expand this knowledge to develop specific VR possibilities.

In the “Why VR?” session, Aireal Advisor Conal Bryne, Futurus CoFounder Annie Eaton, and Foundry 45 Managing Director Dave Beck talked about understanding VR and the future.

Dave Beck - Panel

“Now is the perfect time to get involved. It’s not too early where VR is unknown, but still early enough to make a mark.” @Foundry45 Dave Beck

Lastly, we’re here to bridge the gap between hype and adoption. In 2017, the VR concept will still remain new among new customers, but awareness on a personal level will become increasingly mass marketed. So this year is the opportune time to make your mark by creating captivating content, researching cross-discipline concepts, and expanding your own perception of the VR category.

close up - panel

For a more information regarding the VRDayATL sessions you can start with the VR in Atlanta Panel Video.

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com

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360 Video Meetup Workshop

Our lead developer, Scott Driscoll, gave a presentation / workshop at Atlanta’s VR Meetup this month. It gave an overview of 360 cameras, talked about various issues in recording 360 (parallax, resolution, battery, overheating, stabilization, 3d vs mono), and how to distribute 360 content. There was also a panel with Peter Stolmeier of Futurus, Drew Pearson of Ninja Multimedia, Jared Serfozo of Sandbox ATL and Reggie Banks of VR MediaHouse.

Here’s a link to the slide deck: 360 Video Workshop Atlanta VR Meetup

atlvrmeetup_360_video_presentation_20161107_pdf__page_2_of_21_

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com.

Follow Us!

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