SXSW 2018 360 Recap!

It’s hard to believe that it’s been 31 years since SXSW started! The Conference, best known for bringing together some of the greatest minds in the music, film, and interactive industries was once again amazing, as people from all over the world touched down in Austin, TX from March 9-18, 2018.

The Foundry 45 team was there again and pulled together this 360 degree video of what the conference vibe was like. We were fortunate to partner with our friends at the Metro Atlanta Chamber of Commerce and ChooseATL for the third year in a row, and they never cease to amaze us with how they stamp the Atlanta experience down in the middle of Austin. Check out the crowds and the special guest performance by Atlanta rapper, T.I.!

We gave visitors at the Metro Atlanta Chamber’s Job Market booth an HTC Vive virtual reality trade show experience where they were transported to the city of Atlanta so they could see why they should ChooseATL.

SXSW-ChooseATL

ChooseATL booth at SXSW

And, as a special treat, we also thought it would be “totally rad” to share some of the coolest tech gadgets that hit the streets back at the first SXSW in the year 1987! Here’s a little blast from the past (and some sweet Jams Shorts…), as best compiled by Cnet … https://www.cnet.com/pictures/this-was-the-hottest-tech-30-years-ago-in-1987/

Getting the Most Out of Your 360 Degree Video at Live Events

Georgia Tech’s TaQuon Marshall coming right at you for his third touchdown of
the game. Be sure to spin this 360 degree video around to see the
fans in Mercedes Benz Stadium going nuts!

The Chick-fil-A Kickoff Game between Tennessee and Georgia Tech is officially in the books. And our Foundry 45 team was there to capture all of the highlights in 360 degree video for the Georgia Tech Athletics Department.

The second game at Atlanta’s new Mercedes Benz Stadium gave fans what they paid for including a fourth quarter comeback that turned into a double-overtime thriller! The atmosphere inside the sold-out stadium was electric, with most of the fans experiencing for the first time one of 13 truly game-changing stadiums built in the last two decades.

Over the years, our team has captured some truly amazing sporting content for Georgia Tech (check out our Georgia Tech Case Study for more info). We have used footage across multiple divisions but mainly to elevate the university’s student recruiting efforts. Some highlights include the “Miracle on Techwood Drive” in 2015 when the Yellow Jackets miraculously blocked a kick and returned for a touchdown against the Florida State Seminoles.

WSBTV News Story on the GT Football VR Experience

Or, earlier this year when Georgia Tech’s basketball team stunned Notre Dame with a last-second layup. Check out this related interview on 11alive’s Atlanta Tech Edge.

While some of this can be chalked up to “being at the right place at the right time”, it’s with proper planning and a whole lot of coordination that we were able to record many of these amazing game moments.

Below we’ve compiled 5 things you can do to get the most out of your live 360 degree video event session.

  1. Location, Location, Location. Work closely with your VR team to scout multiple filming locations in advance. If shooting with one camera, find a suitable spot so that VR viewers feel closer to the action than those in attendance.
  2. Be flexible, and stay mobile. While stationary cameras are essential, have team members use mobile video recording setups as well. It’ll pay dividends in post-production and will also result in more B-roll footage.
  3. Pre-event, post-event, (locker room). If you’re recording a sports game, capture the pep-rally, stay for the post-game party (in case that happens), and check with your client if you can get permission to set up a 360 camera in the team’s locker room for the pre-game pep talk.
  4. Check, double-check, and triple-check your equipment. You want to be absolutely sure that your cameras are ready to capture the potential play of the season. This includes everything from back-up batteries, charging stations and equipment tests pre-event.
  5. It’s all about the story. Your ultimate goal is to tell a compelling story that moves beyond the traditional experience of going to the stadium. Having a detailed shot list in advance and working with your VR team to come up with mandatory items and extras keeps everyone focused and ensures you get the right footage.

Keeping these points in mind will put you in a much better position to create an engaging and memorable 360-video experience for viewers. And if you want to know more about how to best distribute 360-video content, check out one of our previous posts here.

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com
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Google Cardboard vs Samsung GearVR Virtual Reality Headsets

The two most accessible platforms for Virtual Reality (VR) content right now are Google Cardboard and Samsung’s GearVR. Both only require a mobile phone to operate.

How do they work?
gearvr_vs_cardboard_lenses

Both use a smartphone as the display, and have lenses that make the small screen fill your entire field of view. The phone sensors are used to detect where you’re looking so that a Virtual Reality app can update the display.

Overall Performance and Compatibility
GearVR provides a high-end experience. The lens are bigger and the headset is specifically designed and tuned for a number of the latest Samsung phones, including Galaxy Note5, Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+, Samsung Galaxy Note 5, Galaxy S7, Galaxy S7 Edge, Galaxy S8, Galaxy S8+. These high end phones provide high resolution, fast updates to head movements, and large screens–overall a very immersive experience.

As opposed to the Gear VR, almost any recent smartphone will work in Google Cardboard. The more high-end smartphones in our opinion yield experiences closer to the Gear VR. An older phone with one of the earlier Cardboard designs will not have as big of screen or respond to head movements as fast which produces a less immersive experience. But no matter the platform, the first time impact using VR is almost always jaw dropping.

Cost
The current Gear VR costs $99, but also requires a new Samsung phone, which range from $600 – $900 off contract. Google Cardboard in single units costs about $20, but can get down to $5 in quantity.

Use Cases

branded_cardboard_virtual_reality

Custom branded cardboard virtual reality viewers

Many companies custom print Cardboard as a giveaway or mailer. Cardboard provides a way for a brand to connect with an exciting new technology, and give a customer a branded takeaway that they can continue to use with many other apps.

virtual_reality_trade_show_gear_vr

Gear VR is best for trade shows or in-person visits. Check out our blog post on how to best use a Gear VR at your next trade show!

Whether Cardboard or Gear VR, companies typically develop a custom app to showcase their products. For example, the New York Times produced an app that contained 360 degree videos, including one from a refugee camp. Star Wars released small videos daily in the days before release of the latest film. Several of our clients like BetterCloud or Probrew have also created Cardboard apps to showcase their experiences. Cardboard apps are usually delivered through the Apple AppStore for iPhones or Google’s Play Store for Android. Samsung has a store for Gear VR, but has so far only allowed very few apps in. This is usually not a problem, as apps can be directly installed on devices rather than going through the Samsung store.

If you have questions about how to utilize Virtual Reality for recruiting or marketing, or would like help producing a custom virtual reality app, please let us know.

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com.

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Foundry 45 Services: Choose Your Own Adventure

Nowadays, businesses are capitalizing on interactive VR experiences by using what’s known as a branching narrative: a structure that allows viewers to navigate through the experience on their own. We at Foundry 45 provide these type of “Choose Your Own Adventure” Experiences in order to further engage any user who dons the VR headset. For these experiences, we create fully customizable, immersive VR applications that provide several choices and ways to appreciate the content. Anything you dream can be developed so let your imagination run wild!

samsung-gearvr-pic

Samsung GearVR

What does the service look like for your company?

Unlike our Linear VR Experiences, branching narratives shift the decision making to the users who get to decide how to navigate the experience. It’s a great way to strategically illustrate multiple value propositions for your brand. “Choose Your Own Adventure” Experiences can include several different types of content for multiple platform options such as:

  • Content
    360 degree video, 360 degree still photography, fully computer rendered environments, 2D videos,  motion graphics, and more.
  • Platforms
    HTC Vive, Oculus Rift, Samsung Gear VR, Google Daydream, and Google Cardboard for iPhones and Android devices.
ProBrew, a Chicago-based Brewery

ProBrew, a Chicago-based Brewery

Sample Choose Your Own Adventure Experience:

  • Start Scene
    Experiences can begin in a dark, 360 degree environment with your brand’s logo, and a “look here” button every 120 degrees that the user can select using a gaze-based selection tool to start the experience.
  • Introduction Scene
    The introduction will often be a dynamic 360 degree video that sets the stage for the overall experience. It should serve to welcome the user and will also usually include a professional voiceover track.
  • Home Scene
    The Home Scene is generally a high resolution 360 degree still photograph or 360 degree video loop. In this scene, the user will have an option to select one of three choices in the environment by focusing their gaze on one of three items (e.g. glowing outline around physical objects, spinning brand logos, title verbiage in the space, etc.). Selecting each option will take the viewer to one of the three Value Proposition scenes.
  • Value Proposition Scenes
    The purpose of these scenes is to give more information about the three highlighted items in the home scene. These are typically 360 degree videos that last 20 -30 seconds. They can include items like graphical pop-ups with bullet-pointed information in scene or existing 2D videos that can be placed in the space. At the end of this scene, the viewer will be transported back to the Home Scene, and the voice over will instruct them to choose one of the other two options or select an exit door to end the experience.
  • Conclusion
    When the user finishes the experience, it resets back to the initial start scene for another person to view.

Experience the Branching Narrative for Yourself

ProBrew Virtual Reality

ProBrewThis is a pretty straightforward example of our “choose your own adventure” work set in a Chicago-based brewery. It also includes graphical pop-up and 2D video elements. You can download it from iTunes or the Google Play Store.

“Having people know what it’s like to visit at our brewery has really made an impact! There’s no quicker way to take them there than this experience.”

Southern States

Southern States Virtual Reality

 

This experience is a little more custom and shows how Foundry 45 can add some allure to an industrial product line. There are also motion graphics and other animated elements. You can download it from iTunes or the Google Play Store.

“Foundry 45 really laid out all our information in this experience well! Great investment.”

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com

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What Did We Learn About VR at SXSW 2017?

Recently, Foundry 45 helped the Metro Atlanta Chamber and the ChooseATL team showcase Atlanta through a Virtual Reality experience at the SXSW Job Market Expo in Austin, Texas. We used our trade show VR experience skills to build the Chamber an Atlanta VR Experience that showed what it’s like to Live, Work, and Play in the great city of Atlanta, Georgia. SXSW attendees who put on our VR headsets were instantly transported from Austin to Atlanta.

The Chamber had the biggest booth on the floor. We were excited to be a sponsor, and the ChooseATL SXSW recruitment campaign created buzz for Atlanta’s thriving tech job market.

To learn more about the experience, please see this NPR article about our VR activation.

File_000 So, let’s get down to it. What did we learn about VR?

VR Was Everywhere

Yep, VR was everywhere — not just with VR companies plying their wares, but it was used by everyone from Home Depot to NASA for immersive messaging experiences. VR for flying, movies, activism, art, big data, health and so much more packed the event. Below, you’ll see three notable VR companies that are reshaping how users interact with full body motion and data.

New VR Accessories Offer Full Motion Input

Omni by Virtuix, a first-of-its-kind active virtual reality motion platform — Here we are walking through a new world

Birdly

Birdly, the VR experience that fulfills the ancient dream of flying. (Yea, you missed out.)

VR Use Cases are More Visual and Interesting

In addition to the seeing a lot of branded trade show experiences and recruiting opportunities as mentioned above, we also saw interesting takes in areas like Artificial Intelligence and Data Visualization. We met with one company called DatavizVR. They are doing interesting work in bringing big data to life with HTC Vive. This space also has touch points with some of our newest initiatives.

IMG_3660

Overall, SXSW 2017 was bigger and better than last year. We were honored to help represent our growing city, and we can’t wait to see what SXSW will be like in 2018.

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com

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Foundry 45 Services: Light Customization VR

Foundry 45 provides immersive services to create a stress-free and extremely exciting Virtual Reality (VR) experience. We understand VR is limitless which can be tough when defining a project’s direction. Foundry 45 focuses on three immersive experiences: Light Customization, Linear VR and Choose Your Own Adventure. Take a journey through our first experience tier.

Light Customization constructs custom experiences with existing stock footage to tell your brand story.
Sutherland Foundry 45 VR Experience

A Light Customization experience is the most powerful and economical branded VR experience for in-person events. It produces immediate brand attention, supplies affordable VR headsets, and generates stronger customer leads. Our immersive experience includes:

  • 60-90 second experience
  • Gear VR and/or Google Cardboard development
  • Two Gear VR systems and the option to rent additional units

Journey through the Light Customization Experience
Begins in a dark, 360 degree environment with customer’s brand logo and a “Look Here” button every 120 degrees that the user can select using a gaze-based selection tool to start the experience. The user is transported to the first 360video and voiceover such as, “Welcome to the YOUR NAME VR Experience! We help you lead the industry!” (Actual copy to be determined during engagement.)

The user then experiences two to three different 360 stock videos (about 30 seconds each). At the end of the experience, the voiceover shares a final touch such as, “We’re YOUR NAME. We find the solutions to your biggest challenges.” (Again, actual copy to be determined during engagement.) Fades to black and after a few seconds, restarts for the next user. Each new experience begins with a fresh opportunity to uniquely express your brand story.

Case Study Highlight: Sutherland Law Firm

GOAL: Create a budget conscious immersive experience that wows attendees and drives booth traffic.

EVENT: Trade show – San Francisco, CA

Dita Barker - SutherlandSutherland VR Experience

Foundry 45 RESPONSIBILITY:

  • Promote brand awareness in an interesting way
  • Create memorable experiences to strengthen sales leads
  • Ensure users become immersed in the brand story

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com

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360 Video Meetup Workshop

Our lead developer, Scott Driscoll, gave a presentation / workshop at Atlanta’s VR Meetup this month. It gave an overview of 360 cameras, talked about various issues in recording 360 (parallax, resolution, battery, overheating, stabilization, 3d vs mono), and how to distribute 360 content. There was also a panel with Peter Stolmeier of Futurus, Drew Pearson of Ninja Multimedia, Jared Serfozo of Sandbox ATL and Reggie Banks of VR MediaHouse.

Here’s a link to the slide deck: 360 Video Workshop Atlanta VR Meetup

atlvrmeetup_360_video_presentation_20161107_pdf__page_2_of_21_

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com.

Follow Us!

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Becoming a VR Master: Recording

The art of recording in 360, and using that footage to create your own Virtual Reality experience is a practice that any private, professional, or interested videographer is capable of. Period. Seizing the opportunity now to learn this straightforward process will expose you to this burgeoning community, give you familiarity with this new creative format that isn’t going away, and add another tool to your arsenal as a videographer. Don’t be the last videographer to jump on the VR bandwagon! If you are not offering your clients a VR video option, you are missing out on adding an attractive VR venture to your already established list of projects. Though thorough information on this practice is admittedly scarce, Foundry 45 can guide you to be a VR master.

Step 1: Get a camera and some footage!
The market for 360 cameras is a microcosm of the entire industry as you can find a range of high end cameras to rigs optimized for more practical means for most videographers. Foundry 45 has published an in-depth blog post which compares all of our rigs to one another in terms of capability, usability, performance, and cost. Obviously, broad recommendations don’t apply to every person who lays eyes on this post, but among our collection of cameras, we recommend the Kodak 360 PixPro for seasoned videographers who are getting their VR feet wet. At $900, these two cameras are capable of professional production without the technical headache induced by some more complicated rigs. Please feel free to comment with your specific circumstances if you would like a more in-depth recommendation!
hitchcock finalAfter getting a camera, knowing the difference between recording in 2D and 360 will definitely benefit you when it comes time to shoot. 360 shooting revolves much less around how one records, and more on where one records. In 360 videos, the filmmaker’s control over the viewer’s focus is significantly lessened as a result of the user’s ability to look around. This evolution in format takes away the filmmaker’s ability to isolate one key area in an environment, and, as a result, forces the filmmaker to a.) cleverly direct the user’s focus to the key area, b.) choose an environment that has multiple points of interest or c.) put the camera as close as possible to the key area (without getting too close to record!). Put your viewers in the middle of the action, and let them enjoy it in their own way! Also make sure to hide or camouflage yourself from the camera while recording. Seeing yourself in VR becomes way less cool when your realize you just ruined the immersion by being visible.

Scout GO Pro HidingThis video is going to be sweet.

As a side note that could probably go without saying: you still have to capture engaging moments. Yes, new VR technology is fascinating and has the ability to communicate so much more about a space than a 2D video; however, if you are transporting your viewer to boring place, they will absolutely lose interest. Just like shooting with regular cameras, you need to have your 360 camera ready to capture any and all special moments during production. For 360, you will be using the same creative muscle you use while shooting a 2D video, just flexing it in a different way.

stich lines 1

Stitch lines 2Understanding the impact that parallax will have on your footage is also pivotal to creating a solid VR experience. If you are using a 360 rig that involves more than one camera, you will become quite familiar with what are called “stitch lines.” More on this subject will be covered in the next section, but how well a filmmaker deals with these stitch lines can make or break the quality of an experience. The specific formation of stitch lines differs for every camera so becoming accustomed to your own camera’s arrangement is imperative if you want to avoid slicing a line through the most important person or thing in your scene. Though they can be maddening at points, stitch lines can usually be smoothed until they are invisible as long as all objects are at least 5 feet away from the camera. Due to parallax, any object too close to the camera will be sliced up irreparably. SO BACK UP! Above are some examples of stitch lines we’ve run into in our experience. Hopefully this first of five parts has helped you wrap your head around the process of recording in 360! Subscribe to our blog to stay up to date with the rest of our posts. Also feel free to contact Foundry 45 for any questions or inquiries based on our deep Virtual Reality expertise.

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com.

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360 Video Camera Comparisons: GoPro, Ricoh Theta, Gear 360, Kodak PixPro SP360 4k

At Foundry 45, many of the Virtual Reality apps we develop rely on 360 video. While we directly shoot 360 footage for some projects, other clients ask for suggestions on 360 video cameras they can use to shoot video themselves. This blog post compares 4 popular 360 rigs, on the cheaper end of the spectrum, capable of recording spherical 360 video (both vertical and horizontal).

The video below shows camera output comparisons as well as a lot of our learnings from using the different rigs. You can also directly download the 4k 360 comparison mp4 (2.5 GB!) to view the video on Gear VR headsets.

Overall, the GoPro ball provides the best output resolution, but it comes at the expense of time and money. The GoPro rig not only costs the most, but also requires a lot of extra hardware, a decent computer, expensive stitching software, and time to learn the more sophisticated stitching. Also, with seven independent cameras, there are more things that can go wrong, like a single battery dying early, an error on one of the SD cards, or one of the cameras overheating.

While certain specific use cases will alter this advice, our general recommendation is the Kodak SP360 4ks. These have better image quality than the Gear 360, especially in lower light (not outside). However, the Gear 360 has a lot of advantages over the Kodaks. It’s less than half the price, nearly 4k, incredibly easy to use (just hit “save” in the phone app), and lets you preview a full 360 from the app. And since the cameras are perfectly sync’d, you don’t run into stitching issues with moving scenes.

With either the Gear360 or Kodaks, it’s easy to orient the stitch line away from the action, avoiding some of the more difficult stitching issues entirely.

360 Video Camera Comparison Chart

360_video_cameras_GoPro_Kodak_pixpro_sp360_gear360_ricoh_theta

Overheating and Battery Life

Sadly, we’ve had the GoPro rig, Kodak PixPros and even the Gear 360 overheat during shoots. In this regard, the Ricoh Theta seems the most reliable in our experience. If shooting with any of these rigs, we highly recommend at least one backup camera if the shoot is important. And, if at all possible, plan to only record for 5 min at a time so the cameras have time to cool off between takes. While these rigs theoretically have enough battery life for almost an hour of shooting, we’ve had fully charged GoPro batteries die in 15-20 minutes.

Parallax and Stitch Lines

Parallax is when the scene looks different from one camera to the next due to the cameras being at different locations. There is no way the differences can be blended together to recover from this, and the effect gets worse as objects get closer to the cameras.

Parallax effect causes differences between cameras. Credit bucknell.edu

There are parallax effects at 8-10 ft for the GoPros, Kodak PixPros and Gear 360, but there is only one line to worry about with the Kodaks and Gear 360. Even if you have issues with the one line, you can usually position the camera so that nothing important is on that line. For instance, have one camera face the performer, and the other face the audience.

The small parallax issues on the Ricoh Theta are its best feature. There are almost no issues beyond 3 feet away since the cameras are so close to each other.

You’ll see stitch lines from this parallax effect, and also from a lack of synchronization in the source files. The GoPro and Kodak remotes don’t start the cameras at exactly the same time, and there’s no electronic syncing of the start of each frame. Stitching software can line up the footage based on audio or visual motion, and is usually pretty good. But if you have lots of motion, it’s sometimes extraordinarily difficult to get rid of the lines. We just did a test shoot with the Kodak PixPros mounted underneath the wing of a plane, and one of the cameras was vibrating slightly more than the other. This led to a very obvious stitch line that would take a lot of post production to clean up. Since the Gear 360 and Ricoh Theta S are electronically synchronized at the hardware level, there’s no need to do an imperfect sync of the resulting footage in software.

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com

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Virtual Reality for IT Recruiting

A recent Tech Republic article discussed BetterCloud’s use of 360 video to help recruit new staff. Recruiting in tech is a competitive business, so BetterCloud was looking for a unique way to showcase their company and the people inside it. What better than a first person view of a day in the life at the company?

The BetterCloud app (iOS, Android) was created using our VR Forge platform. BetterCloud was able to quickly go from a 360 video to android and iOS apps complete with custom graphics and calls-to-action (learn more, apply now). In the video, prospects get to meet other team members, take a quick tour of the office, and even see what it’s like at one of the work stations.

ABOUT FOUNDRY 45

Foundry 45 is The Business VR Leader. We create immersive Virtual Reality (VR) experiences for mobile platforms including HTC Vive, Oculus Rift, Samsung Gear VR, iOS Cardboard Headsets, Android Cardboard Headsets. Foundry 45 helps businesses step into their brand story by using dynamic 360-degree video and VR app creation. Our marketing and recruiting approach captures customer experience desires and emphasize product value. We also partner with existing video production studios, advertising agencies, and other content creators to serve as their VR technical consultants and developer shop.

To learn more about Foundry 45, visit us at www.foundry45.com.

For Immersive VR inquiries, contact Managing Partner:

Dave Beck, dave@foundry45.com

Follow Us!

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